Rouba G was born on November 21, 1989, in Beirut, Lebanon. She earned her first BA in Graphic Design in 2010, followed by a second BA in Fashion Design in 2012. Eager to expand her understanding of the industry, she went on to study Business of Fashion at the prestigious Condé Nast College of Fashion and Design in London. In 2020, she relocated to Spain to pursue a Master's degree in Fashion and Luxury Management at the Global Business School in Barcelona.

Driven by an unwavering passion for fashion and backed by strong academic foundations, Rouba set out to carve her own path in the industry. But her bold, unconventional vision was met with repeated rejection — a resistance that ultimately became the spark behind the creation of Rouba.G, which officially launched in 2016.

Rooted in defiance and originality, Rouba.G is more than a label; it's a statement. Each collection transforms ordinary objects and overlooked ideas into striking, poetic garments. With a signature style that challenges norms, and a mastery of technical craftsmanship, Rouba’s work delivers a blend of precision and fantasy — fashion that speaks.