Founder & Creative Director

Rouba Ghassan El Murr

Rouba is a Lebanese Fashion designer with 11 years of experience in the Luxury sector. Rouba is originally a typography designer with a BA in Graphic design  who had passion for clothes and decided to pursue her career in fashion and got her BA in Fashion Design in 2012. She later graduated from Conde Nast College of Fashion and Design, England,and followed it by a Masters degree in Luxury and Fashion Management with a concentration in ethical standards in the supply chain from Global Business School Barcelona. Both her degrees and vigorous devotion for high-end fashion compelled her to dive headfirst into the industry, only to be rejected-more than once-for being too audacious and offbeat.

This was what initiated the brand; that dissent was the inauguration and the birth of Rouba.G, officially introduced to the world in 2016.

Challenged to push the boundaries, possessing a singular style and key prowess necessary to flourish in the industry, having enough experience enabling the enhancement of individual profile, Rouba.G has a message to convey through every single collection. The designer does so by transforming everyday mundane concrete objects and ideas into magnificent garments. She merges top level technical expertise along with her aesthetic finesse and the result is ethereal.

Chef de L’Atelier

Pierre Maksi

Pierre is a devoted and passionate Chef de l’atelier and a loyal Member of the brand since 2016. Born and raised in Syria, Pierre started his passion in fashion design, since he was 13 years old, his father who was himself a professional menswear pattern cutter and tailor taught Pierre  all the secrets of pattern making and menswear production. In 2002, Pierre moved to Beirut, got married and became a father of 2 wonderful kids Elie and Silvy.

In the meantime, he started work with an international fashion designer "Tony Ward", tony's father Mr. Elie Ward helped him a lot to develop himself in "haute couture " . Ward family gave him the chance to improve his knowledge in all the details in fashion designing and became one of those professional women tailors in the atelier.

In 2016, Pierre decided to start a new adventure and became part of the Rouba.g family. Pierre is the leader of the production staff who work there . Rouba.g with her unique and fabulous designs gave Pierre the chance to shine more in his detailed work and to be more responsible and loyal to her name.

E-Commerce Manager

Leen Akkad

Leen received her degree in Business Administration and Management from AUB in 2017. She has been involved with local brands and companies such as Roni Helou, Creative Space Beirut, Alexandra Hakim, Second st, and CSB ready-to-wear. Leen has worked as an E-commerce Manager at Creative Space Beirut for 3 years before transitioning to work full time for Roni Helou as the Marketing and Sales Director. Leen is also the Marketing Manager of the Lebanese fine jewelry brand L'Atelier Nawbar.

She also freelances as a Web Designer and helps businesses go online and develop their online stores. She is also an e-commerce trainer who has helped coach regional SMEs on how to digitize their businesses. Leen is passionate about sustainability issues and enjoys working on projects with a social cause.

Board of Advisors

Legal Advisor

Elias El Murr

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Brand Manager

Ziad Hakim

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